What is a Platinum Agent?

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Question: What is a Platinum Agent?

Platinum Agent is an industry term to describe agents who sell large volume of condominiums in Toronto.  As a result, Platinum Agents typically have the best access to suites and prices in the best new condominium launches (think of platinum agent incentives as “bulk incentives” as it is expected that a platinum agent will sell 10+ suites in a building).

Platinum Agents are those that typically sell large volume of pre-construction condominiums. Platinum Agents are typically characterized as the following:

  • They tend to specialize in pre-construction condominiums and do little to no resale
  • They tend to work with large volume of investors
  • They tend to sell 10+ units at major condominium projects
  • There are only a handful of true “platinum agents” in Toronto

The benefits of working with a Platinum Agent are:

  • Best access to new projects, suites and the best prices (think of it as receiving “bulk pricing” from the developer)
  • Insider knowledge of the project.  Platinum agents typically meet with the developers months in advance of a project launch and may have behind the scenes knowledge that you would otherwise not have access to
  • Excellent relations with developers in case any major issues should arise
Roy Bhandari